I love American Apparel. If I had a larger clothing budget, I would own more pieces, instead of relying on Old Navy or Target for my basics. Yes, I know they are more expensive because they are actually (gasp!) made in the USA and based on my experience with their clothes they seem to be well constructed and hold up to the most cruel treatment. But what can you do? (Discussion about the state of the economy is a whole other less fun post.)
For example, I’ve owned this skirt for years, I’ve washed in an actual washing machine, and it still looks like new. Also, it looks really bad ass with a black shirt and a studded wide belt. Just sayin’.
But their advertising is… odd. In theory, most of their clothing is aimed at women in the coveted late teens to early 30s market, but their ads always seem more like they are aimed at young heterosexual males looking for a good time. Is this a clever ploy to get our significant others to buy us well constructed American made clothing? A bid to convince us females that plain basic clothing can be just as sexy as that super tricked out leopard print dress from Dolce & Gabbana? Or do they feel that the ladies who love the ladies market is so far under-reached? All possibilities, I suppose, but even these theories do not quite explain this ad:
I will save you from a potentially embarrassing Google search history: this gal is a UK porn star. This is like using Jenna Jameson to sell socks here. Not that this would necessarily be a bad idea. Or maybe it would be. I DON’T KNOW. That’s what hurts my head. Oh, American Apparel. You confuse me so. But dang… those are some sexy socks.